AI & Marketing Advisory
Faster answers. More profit.
Joel Stone works with the owners and senior teams of businesses turning over £5m and more. He finds the bottlenecks that cost them time, money and profit, in the numbers, the marketing and the daily work. Then he fixes them with faster data, automation, AI and marketing that brings in the right enquiries.
Who it's for
Owners and senior leadership teams of businesses turning over £5m and more. The first call usually comes from the owner.
They want four things:
- 01answers from their own numbers faster
- 02less of the team's week lost to repetitive work
- 03marketing that keeps pace with the business, without hiring and training a team to run it
- 04more profit at the end of the year
“Speed of data, automation, access to faster answers. The things that save time, save money and create profit.”
Three ways to work with Joel
- 01
Consultancy days
A day with Joel, one to one or with your senior team. He gets under the bonnet of the numbers, the marketing and the way the work gets done, finds where the biggest gain sits, and starts there. The aim is for the work to pay for itself quickly.
Before the day, Joel asks for
- turnover, margins and profit
- the bottlenecks and constraints you already know about
- a SWOT analysis
- 02
Retained AI and marketing work
Done-for-you work that fixes bottlenecks and sharpens business intelligence, month after month. On the AI side, that means dashboards that put the numbers that matter in front of the people who need them, automation that takes repetitive work off the team, and checks that make the figures more accurate. On the marketing side, it means paid ads, funnels and follow-up that bring in qualified enquiries, and a website built to be found where buyers now search, ChatGPT included. One client has already won a customer who found them that way. Joel leads the work, and a specialist team behind him does the building, so you don't have to hire, train or manage one.
- 03
A non-executive seat
A fractional marketing director at the board table. Joel brings a background in accountancy, 18 years in marketing, and a working depth in business AI that most boards don't have in the room.
What the work has done
Joel's team has built dashboards for many businesses, taken repetitive work out of their teams' weeks, and made the numbers they run on more accurate. Three results stand out.
- A live finance dashboard for one boardroom team, 12% more accurate than their monthly management accounts
- 12%
- Rise in profit in the first six months, after decisions got faster and better
- 7%
- A month in sales, up from £2,500, for a marketing client over four years
- £200k+
What clients say
“Most people are blind to a lot of these numbers. But having that awareness about it, and taking it a bit more seriously, really helped me enjoy business more too.”
Encore
How it starts
Send an enquiry with your role and your turnover. If it's a fit, Joel asks for the numbers listed above before you meet, so the first hour goes straight to the problem.