Keynote 01Marketing, AI and business growth
Scalable or Screwed?
Joel Stone · Live
Speaking
Talks that hit like a whack in the face.
“Master of Puppets is blasting out of the speakers, and the audience is baffled, because no other speaker comes out to music like that. Then I just f**king stand there. For longer than seems natural.”
That's how it starts. What follows is the truth about scaling a business: the marketing that sells, the AI that earns its keep, and the head game nobody warns you about. It's told by someone who has been through all three and more, from a place of humour, vulnerability, and sharp expert insight.
Stages
Stages include
- The Scottish Marketing Summit, Glasgow: headliner in 2025, and headlining again at Hampden Park on 29 October 2026
- Circle Networks Live, Dubai, on the QE2
- Systems of Scale, Miami and Barcelona
- The Trade Tribe Legacy event
- Unstoppable Alliance
- Stay Hungry Live, Birmingham NEC
Rooms of 20 to 1,000 in Glasgow, Newcastle, Manchester, Birmingham, London, Amsterdam, Barcelona, Miami, Orlando and Las Vegas. Small-group workshops around the world.
The talks
Two keynotes.
Scalable or Screwed?
Marketing, AI and business growth
Most marketing budgets get wasted because the people behind them are f**king about. Nobody has joined up the message, the action, the conversion and the data that feeds back to the platform, so nothing they do can scale.
This is the fast, practical talk that fixes it. Joel shows business owners how to simplify their marketing, put AI to work where it pays, and scale at a profit, using his MTS™ Formula: Marketing That Sells.
The room walks out with
- the MTS™ Formula, which works out how much to spend on marketing to hit a growth target
- the AI tools that actually move the needle in marketing
- the advertising myths quietly costing them money
- a way to turn ads into a return on investment without burning cash
Built for business owners, marketing and growth conferences, and digital strategy summits.
Keynote 02Mindset, resilience and the head game of running a business
Go F**k Yourself: A Story of Getting Out of Your Own Way
Joel Stone · Live
Go F**k Yourself: A Story of Getting Out of Your Own Way
Mindset, resilience and the head game of running a business
The talk Joel tells from his scars. It's honest about mental health, about the beliefs that quietly wreck a business, and about what it took to keep going in 2020, with most of the clients gone and the house sold to cover the wages.
It's also funny. Joel makes sure the joke is always on him.
The room walks out with
- how to spot and kill the self-sabotaging beliefs holding them back
- the mental frameworks Joel used to turn adversity into fuel
- why running a business is a mental game, and how to win it
Built for entrepreneur events, high-performance and mindset events, and private masterminds and retreats.
Workshops
Up to ten people. One full day.
A workshop is where the talk turns into work. The group stays small so every business in the room gets attention, and everyone leaves with actions they can take straight away and a plan for making the change stick.
Topics follow the group: marketing that sells, AI in the business, and the thinking it takes to scale.
Feedback from an AI workshop with ten people at St George’s Park, Burton.
What your audience gets
Every talk is built for two things: an impact the room feels on the day, and value they can still use when they're back at work. The walk-on grabs the room, the stories hold it, and the takeaways go home with everyone.
100+ DMs after Joel’s first headline slot at The Scottish Marketing Summit
What organisers say
“Joel, our incredible headliner. The feedback from your slot has been nothing more than 10/10s. You had the audience in the palm of your hand the whole time, and I've never seen a more engaged audience.”
“I'm used to Paul booking world-class speakers, but this was universe-class!”
“One of the best live talks I've ever seen. Thanks for sharing our stage.”
The rooms Joel works
From ten people round a boardroom table to 1,000 in a conference hall.
- Business owners and entrepreneurs
- Marketing and growth conferences
- High-performance and mindset events
- Private masterminds and retreats
- Corporate innovation and digital strategy summits
- Podcasts and media
About Joel
Joel Stone is the bestselling author of Stay Hungry, host of more than 370 episodes of the Stay Hungry Podcast, and co-owner of the award-winning agency Codebreak. He was QIB Male Entrepreneur of the Year in 2022, and he has spent 18 years in marketing.
Read Joel's storyEncore
Got a date and a room to fill?
Send the event, the date and the audience. If Joel's free, the reply says so, and the next step is a short call about what your room needs.